In The Writer’s Chair: Big Ideas Using Few Words

As an author, when you start out with an idea, you think that writing the novel is the hard part. But then you do it, you have your novel, and then … it’s time to sell. To market.

When I first started talking to people about Finders Keepers, my ‘elevator pitch’, such that it was, lasted about half an hour. Okay, maybe not a half hour, but it took me so long to explain what it was about that I exhausted myself.

Why? Because I was trying to tell it all. And that never works.

For those of you who have read it, and for those who haven’t, Finders Keepers is a raunchy scifi backpacking comedy with a lot characters, told from various points of view, wherein various story lines slowly but surely come together into a pretty crazy – and satisfying – conclusion.

So there I was, fumbling my way through the description, until it became clear that I really had to figure this out.

In total I probably spent the better part of three months scripting, and revising, and re-writing myself until finally I could recite the essence of the novel that both hooks a potential reader, and stays true to the content.

Here’s how I talk about it now:

Finders Keepers is loosely based on a series of backpacking trips that I took through Europe and New Zealand, set against the quest for a jar that contains the Universe’s DNA. It’s like American Pie/Superbad meets Hitchhiker’s Guide to the Galaxy.

Those two sentences have helped me connect with a lot of new readers, and sell a whole bunch of books.

Just two sentences.

But coming up with those two sentences? It took a ton of work, and an endeavor I’m proud of.

Is it my personal best?

Not sure.

But I’ll take it.

 

* This post originally appeared on the Crazy 8 Press Web site at http://www.crazy8press.com/2014/03/11/personal-best-the-finders-keepers-elevator-pitch/

 

 

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